How Is Your Firm Website Potential Clients Do Not Believe What You Tell Them

Developing the Next Generation of Rainmakers How is Your Firm Website? Potential Clients Do Not Believe What You Tell Them Marketing expert Seth Godin once said: People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. Seth Godin, Seth Godin’s Blog, 07-29-06 So, what is the take away for you and your law firm? Put simply, if you are using your firm website and branding tag lines primarily to tell your potential clients things about your firm and you, they won’t believe you. If on the other hand, you are using your firm website to share with clients what they need to know about potential problems and offer potential solutions, your potential clients may tell themselves that you are the lawyer and law firm to use.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.